Resume

OLIVIA BERNARD

EXPERIENCE

2XIST, New York — Social Media and Digital Marketing Coordinator

NOV ‘19 - JAN’ 22

Social Media & Influencer Marketing

Created and executed monthly social media content calendar to foster brand, follower and engagement growth
- Instagram, Facebook, blog.
Restructured brand influencer strategy, built out a database and tiered brand ambassador program to help further drive brand awareness and reward participants for their fruitful contribution
Developed brand education initiatives to boost product knowledge and future sales

Digital Marketing

Assisted the Director of Digital Marketing with SEO, paid social ads and affiliate marketing
- Developed and implemented 2(X)IST’s first SEO content strategy in early ‘20, effectively mapping over 50 ecommerce pages with the most effective SEO search terms in the men's underwear category.
  - This increased revenue from non-brand queries by 87% YoY
- Built promotional and evergreen ads via Facebook Ads Manager and SteelHouse/MNTN

Global Beauty Care, New York — Social Media Coordinator

JUNE ‘17 - MAY ‘19

Brand Management

Played integral role in conceiving and shaping brand personality.
Managed social media presence on Instagram, Twitter, Facebook, Pinterest and YouTube for three brands
Initiated hiring of PR firm to raise brand awareness resulting in online articles on Bustle, Happi, the Chicago Tribune as well as a segment on Fox 5 News in Las Vegas, and placement in Cosmopolitan Magazine
Hired, trained and managed three marketing interns and two full time employees.

Content Management

Established social media presence for Global Beauty Care and Spascriptions. Rebranded and managed @ So Fresh So Clean
Worked closely with graphic designer to create content for company and client ecommerce sites, as well as product displays in major retailers Walmart and CVS
Wrote product and packaging copy for nearly 50 new items across all brands.

Influencer Marketing

Created successful influencer program.
- i.e. 86% follower increase in 3 months for Spascriptions
Hired and oversaw Influencer and PR Coordinator in facilitating and maintaining influencer projects and relationships (June 2018-May 2019)

EDUCATION

Fashion Institute of Technology, State University of New York

SKILLS

Microsoft Office Suite, Google Analytics, Facebook Ad Manager & Commerce Manager, Steelhouse/MNTN, Shopify, Adobe Photoshop, Later Media, LinkTree.
Copywriting, Brand and Community Management, Influencer Relations, Trend Research, Analytics.
Instagram, Facebook, TikTok, Twitter, Snapchat, YouTube, Tumblr.

Resume: Text